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The Eight Primary Insights® Types
The Director
Fiery Red, Extraverted Thinking
Directors are forceful, decisive and dominant people who tend to
be strong individualists. They are forward-looking, progressive
and compete to achieve their goals. Their purposeful, task oriented
approach makes them ideal leaders. They prefer an ever-changing
environment and enjoy the unusual and adventurous. However Directors
can be perceived as self-centred and they may need to learn to
understand the negative impact they can have on other people if
they forget to take the feelings of others into account in their
drive for success.
The Motivator
Red/Yellow, Extraverted Intuition
Motivators have the ability to value equally results and people.
They are natural participative people who work well with others.
Motivators dislike detailed work but may do it to achieve a specific
objective. They are good decision makers who consider others in
making unpopular decisions. However, they may be too optimistic
about what they and other people can produce. Motivators are socially
assertive and typically good communicators, and can lead and inspire
others. Some people may see them as indiscreet and often hasty
individuals.
The Inspirer
Sunshine Yellow, Extraverted Feeling
Inspirers are outgoing and enthusiastic, seeking favourable social
environments where they can develop and maintain networks and contacts.
They are able to create enthusiasm in others for their own cause.
Verbally effusive, they are good at promoting their own ideas.
Usually, but not if they are upset, they are optimistic and see
the good in most people and situations. Inspirers may leap to favourable
conclusions without all the information. To others they may appear
inconsistent. Controlling and planning their time may be rather
difficult.
The Helper
Yellow/Green, Feeling
Helpers are warm, understanding and sociable individuals who strive
for positive relationships with people both at work and at home.
They are ambitious for others and may take on too much on their
behalf. They work through people to get the job done. However,
they may take criticism personally and find it difficult to become
authoritative over others when necessary. Ideal counsellors, their
nature tends to be steady and they do not like stress. Helpers
have poise in most social situations. People come to them as they
can both listen and suggest solutions.
The Supporter
Earth Green, Introverted Feeling
Supporters are affable, amiable, steady individuals who get on
well with others. With their moderate, controlled stance they are
considerate, patient and always willing to support, and help, those
they consider friends. Their efforts are directed towards retaining
the familiar and predictable. Supporters are most effective in
specialised areas of endeavour and plan their work for a remarkable
consistency of performance. They look for constant appreciation
from others and may be slow to adapt to change. Supporters can
become stubborn and defiant if pushed or under pressure and this
may be frustrating for some others.
The Coordinator
Green/Blue, Introverted Sensation
Coordinators tend to be independent and objective, usually possessing
a strong value system. They are careful, cautious conventional
people who are diplomatic and sincere. They tend to be very loyal,
precise and disciplined with high standards and expectations of
self. Decisions are difficult to make until facts and details are
available. Coordinators do not like stress or chaos and tend to
be rather private, enjoying the company of a few similar people.
However, if they feel that they are being taken advantage of, Coordinators
may respond in an otherwise uncharacteristic bold manner.
The Observer
Cool Blue, Introverted Thinking
Observers are precise, cautious and disciplined. They are painstaking
and conscientious in work that requires attention and accuracy.
They have highly developed critical perception abilities and emphasise
the importance of drawing conclusions and basing actions on factual
data. They tend to select people like themselves who are more effective
in a peaceful environment and may be reticent about expressing
their feelings. They may hesitate to acknowledge a mistake and
may immerse themselves in researching evidence to support their
actions. Some will see them as unresponsive, cool and uncaring.
The Reformer
Blue/Red, Thinking
Evidencing gifts of both extraversion and introversion, Reformers
are creative and abstract thinkers who can suffer from unpredictable
brilliance and conflict in strategic decision-making. Reformers
have great speed of thought and their reaction is tempered by a
wish to explore all possible options before deciding. They tend
to get upset when found to be in the wrong and will 'canvass' support
for an idea long after the decision has been made. Sometimes blunt,
their egocentricity may be thought overbearing by some.